It’s pronounced Tarjay not Target

It’s no secret that things sound better in a French accent and hence there is no reason to limit its use to the French language. Growing up in Sydney my friends and I used to refer to the American department store Target as Tarjay, it made our Saturday jobs folding polyester clothing sound all that more sophisticated. To be truthful, 25 years ago Target stores in Sydney suburbia where not glamorous places. What 16 year old would think that this would become her number #1 go to store when she reached motherhood and beyond? What 16 year old is thinking of the merits of a store where you can purchase all the families essentials like; milk, champagne, toilet paper, lipstick, ibuprofen, kids birthday present, frying pan, bedding, lamp, stationary ………. under one roof ?

Now living in Boston, Target has become my sanctuary.  Not that my husband  understands but I know I’m not alone as I have witnessed other mothers in action, aimlessly strolling the aisles perusing all the things they don’t really need yet magically convince themselves otherwise. The store is open until midnight, so its guilt free shopping when the kids are asleep and their return policy is extremely generous to allow for easy returns on those impulse buys. I mean how many accent tables can you fit in a 1000 square foot apartment regardless of how pretty they looked in the store?

Recently I’ve been buying more home furnishings than toiletries and groceries at Target. Occasionally I have escaped home in the middle of a snow storm on the proviso that we desperately needed toilet paper only to come back with new lamps and bedding and no toilet paper (true story!). What I love the most about Target’s home range is their constant reinvention. Their design collaborations keep things fresh and interesting. The current Project 62 range is modern, edgy, with a mid century twist, none of the pieces are too bulky, so they not only fit comfortably in the back of the car but also in small living spaces! Nate Berkus also collaborates with Target and has a great range of accent pieces that are constantly changing to match both the seasons and trends. The Hearth and Hand range made famous by Joanna Gaines from Fixer Upper is also worth a look for a more traditional and conservative design with a shabby chick feel to it.

In my experience Target has been smart with their price point, they are making every day pieces at affordable prices. They are by no means family heirlooms and most pieces are unlikely to withstand heavy combat but they do what they say on the box. I think the home furnishing industry is changing with big department stores like Target collaborating with designers to produce affordable pieces. I think the days that a piece of furniture was purchased as a family heirloom are long gone and that is testament to the times we live in. Fashion has long been that way and whilst most will invest in one or two statement pieces a year that will hold their longevity and last a lifetime (well at least you tell your husband that to justify the cost of those leopard print boots), the rest are affordable pieces purchased to keep up with the latest and greatest. Check out some of my favorite recent ‘Tarjay‘ finds below.

tarjay

If we are constantly editing our wardrobe why should our homes be any different? Fashion transcends to many areas not just clothing. It is easy to update and spruce up an old outfit with a new pair of shoes or a statement necklace, likewise it is as easy to do the same with a room. A tired room can be given a new lease of life with some new throw pillows, a new rug and some art work all without breaking the bank. Next time you go by a Target, think ‘Tarjay‘ and head on inside, you might be surprised that you walked in expecting to buy the family pack sized toilet paper but came out with a new room. Viva La France and happy decorating.

Cheers

Ruth @ prettyonastring

 

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